Top 10 Google Analytics Resources for Ecommercers
One of the best free data analysis tools without Google Analytics. It is also a favorite topic of conversation, so, before we move on, you can check our previous "discussion" on how to use analytics and research before and after opening an online shop.
Now I want to add some more useful resources to this topic, mainly articles and guidance on how to maximize its potential. We selected 10 which are given below.
Top 10 Google Analytics Resources for Ecommercers
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1. Complete guide to setting up Google Analytics
First things first, therefore, the complete guide to setting up Google Analytics for beginners is a great way to start your adventure in analytics. Free analysis. This guide will help you set up, giving you useful information on identifying the code or account structure.
Top 10 Google Analytics Resources for Ecommercers
2. Take Control of Your Marketing Channel
I will now go to this article which is very useful for you calculate ROI of your marketing channels. In other words, it helps you capture campaign data to calculate your return on investment and advertising spend.
Top 10 Google Analytics Resources for Ecommercers
3. Small Business Guide for Google Analytics
This blog post deals with simple steps for any (small) business owner who need to know, but that's why they didn't call it Small Business Guide for Google Analytics. The reason is that it is a mini-guide / mini-site that is easily understandable.
Top 10 Google Analytics Resources for Ecommercers
4. Understanding Web Analytics: Small Business Guide
For those who need more than just the "first steps", this next guide goes into details about basic statistics and walks you through all the main sections of Google Analytics. The title is self-explanatory.
Top 10 Google Analytics Resources for Ecommercers
5. How to track anything with Google Analytics
And, I'm sure you've seen this: how to track anything with Google Analytics. It will teach you how to track email sign ups from outbound links and more.
Top 10 Google Analytics Resources for Ecommercers
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6. Guide to: Goals and Funnels in Google Analytics
If you're not sure what the "goals and funnels" are in Google Analytics Guide to: Goals and Funnels in Google Analytics will help you understand how to track the success of your website. You'll find a lot of useful information here, from how to set goal tracking to useful examples.
Top 10 Google Analytics Resources for Ecommercers
7. Why to define macro and micro targets
For those who are not macro and micro targets, try to read this article to make sure why macro and micro targets are defined. Gotta set those goals, but you know what they mean, right?
Top 10 Google Analytics Resources for Ecommercers
8. Tracking Product Journey from Karting to Shopping
For an e-com owner, this PDF guide will prove to be extremely useful: tracking products from carting to shopping. This means that this would indicate that you need to track at a certain point in your ecom journey.
Top 10 Google Analytics Resources for Ecommercers
9. Ecommerce Web Server
This is a special blog post written by someone from Google who knows a lot about ecommerce web servers. And, do you know what DO you know? It's all in how to create a tracking plan, how to implement the code, and then analyze the performance how to set up the analytics for your site. E-commerce is another great way to configure Google Analytics for sites.
Top 10 Google Analytics Resources for Ecommercers
10 Action Google Analytics Tips
Actionable suggestions? Sounds better, doesn't it? This is more like Top 10 Tips about Google Analytics. Read it and you will know how to keep tabs on 404 error pages or even plot multiple rows of data. Among many other things.