Search Engine Optimization for Development of AEO SEO
With whom digital marketing works, you need to keep up with the changes to maintain sales growth. Often large sites terminate thousands of accesses or even activities, as updates are not optimized.But how do we face so many changes in the field of how to stay in such a competitive market? Answer is: Consistency.
The changes that occur are always derived from the previous ones. Therefore it is important to follow good behavior.And in recent years, voice search has happened. Cell phones are increasingly present in our lives, our habits have also changed.
Alexa da Virangana, like voice assistant, is becoming increasingly popular and changing the way we shop.But what is the difference between voice search and typed search? The problem lies in exclusivity.And this may mean that only one answer will please the consumer. Being outspoken, it can represent thousands of recesses in sales.
For you to apply this technique to your sites, in this article I will cover:
Search Engine Optimization for Development of AEO SEO
What are the challenges?What is AEO?
Answer engine optimization (optimization for response mechanisms) or AEO, consists of optimization techniques for search engines to use parts of your website to respond to users. To find out about developments in the last 20 years, in 2000, only 20% of searches were carried out by cell phones.In 2010 the number rose to 50%, representing 40% of searches against desktops and 10% of searches by voice.
The latest survey conducted by Google showed that 72% of people who have digital assistants use them daily for research.
Search Engine Optimization for Development of AEO SEO
Difference between SEO and AEO?
When we are going to optimize a website for the desired keywords, we try to include related topics and terms. This makes the material more natural.AEO is not intended to change SEO, but is a natural evolution for search engines.A credibility content and brand, be the ranking factor. Updates such as EAT and YMYL brought great changes.
The purpose of AEO is to clearly understand the information passed to search engines, so as to offer the best results.This is why your company needs to be attentive to your customers' entire shopping journey. The closer, the more vocal your strategy is.
We have many Brazilians who do not know how to read, but who shop, voice search is the solution to this obstacle.Children are also increasingly present, although they are not the purchase decision makers, they are the dominant influencers.A child can discover a product he or she has just seen in a video, conduct voice research and influence parents to buy.
Therefore it is important to know your personas. So you will know what to give at each stage on the day of purchase.
Search Engine Optimization for Development of AEO SEO
Difference between SEO and AEO
How important is AEO to your SEO strategy
At the end of this article, the main doubts will be clarified and it will be possible to implement the techniques on any site. Check it out!
What are the challenges?
Most of the challenge is to optimize the content for AEO. It is necessary to remember that people with visual impairment also use the Internet.Google has paid more attention to sites that are intended to reach. It ranges from audio description to highlighted all text.
If we keep in mind that many companies have completely neglected the description, many stores will have thousands of images for customization.The growth of people over 60 years of age, representing 25% of users, also requires adaptation.A user experience (user experience) or UX becomes essential for the success of websites and applications.
The goal is that in the future we will have a more inclusive internet that can meet the needs of all.
Search Engine Optimization for Development of AEO SEO
How important is AEO to your SEO strategy?
As we saw throughout the article, voice search increased exponentially, showing great performance.
Companies that do not adapt will have less and less access, lose positions in the SERP, and will feel at the cash register as a result.Keeping your website information organized, keeping in mind the architecture, contributes to good standing.
Using structured data, with answers to the most frequently asked questions of your users, helps search engines understand the content.With the information presented, it is already possible to make some improvements on your company's website or online store.
Always remember, you have to optimize your content for users and not robots.
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